Job Description

RESPONSIBLE TO:

The Marketing & Communications Coordinator is responsible for the planning, direction, control, and coordination of all Marketing and Communication activities in the hotel, with an emphasis on Public Relations, Branding, Social Media, Content Marketing, CRM, Partnerships, B2B Marketing / Sales support and B2C Marketing.

The Marketing & Communications Coordinator will report directly to the Director of Sales and Marketing, with a dotted line to the Africa Marketing Manager and Area PR Manager.

MAIN OBJECTIVES

▪ Responsible for the development and effective implementation of Marketing and Public Relations strategies for the hotel.

▪ Working closely with the Director of Sales and Marketing and the hotel’s wider commercial team to ensure the development of the hotel strategies and activity roll-out and execution.

▪ In parallel, working closely with the ASO MarCom team to ensure alignment on all strategies and activities.

KEY RESPONSIBILITIES

Marketing General

• Input and set up of the hotel Marketing Activity Plan in consultation with the Area MarCom team and Director of Sales and Marketing.
• Monitor trends in all relevant media to ensure brands and hotels are up to date with the market and monitor competition activity in media
• Ensure close relationship with relevant media to ensure cost-effective and creative ways to increase brand awareness and effective campaigns and activities. Online – Offline
• Local adaptation of Corporate, Area, and Regional campaigns
• Identify potential outbound promotional opportunities together with ASO.
• Ensure a coherent brand message and tone of voice
• Deliver creative, innovative, and effective advertising, collateral, sales tools for the hotel.
• Responsible to ensure all text content, imagery, videos on owned and 3rd party B2C and B2B channels are on brand and content scores are at 100% and regular self-audits are in place.
• Ensure all tools and systems available and recommended by RHG are used (mandatory and optional)
• Work closely with sister hotels in the city/country to increase synergies

PR & Communications

• Develop and implement regional PR, digital communication and social media plan to promote the hotel and brand within the media market, in cooperation with the Area Support Office
• Serve as the liaison between Area Support Office and the hotel team on all communication matters
• Promote the hotel, brand, destination, and hotel executives through social media networks, trade shows, interviews, press conferences, media dinners, photo calls, and events.
• Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
• Direct any local PR agencies in terms of managing the brief, the pitch, and the appointment process and working closely with the agency to promote the hotel.
• Develop and maintain media and online journalists/bloggers lists for use on a regional basis in liaison with the corporate PR agency and Area PR team.
• Write, edit and submit news releases to the media locally and regionally.
• Ensure hotel and brand awareness and positioning using relevant partnership connections and institutional PR within the local community.

B2B and B2C Marketing

• Establish the annual B2C and B2C Marketing plans for the hotel
• Set up all B2C and B2C tactical and brand marketing activities for Corporate & MICE and Leisure Ensure a coherent brand message and tone of voice Deliver creative, innovative, and effective advertising, collateral, sales tools Develop online content for B2B and B2C activities – Develop targeted consumer acquisition, retention & engagement plan B2B and B2C databases Direct marketing communication Leverage the Radisson Rewards program: individual members, MP, Travel agents, and travel arrangers – Develop cost-effective media plan – Manage & develop strategic B2B and B2C partnerships & sponsorships – Monitor consumer data, ROI leisure campaigns, market research,…

CRM and Loyalty

• Ensure effective database management in the hotel
• Establish procedures in order to increase the database in the hotel’s several guest touchpoints and use it effectively to communicate messages and also to add to Central Marketing Database
• Support the hotel in order to reach enrolment goals for Radisson Rewards and various RHG Loyalty programs in cooperation with ASO.
• Drive Radisson Rewards for Business in cooperation with ASO
•  Ensure effectiveness of Loyalty Programmes in general including insurance of member engagement and support of the acquisition of new members for various RHG Loyalty programs

Branding

• Ensure all hotels are aware and in line with company brand standards
• Carry out regular audits for brand standards and compliance
• Ensure operating entities are always in line with brand standards
• Ensure all collateral is up to standard and the Brand Artwork Tool is being used to its maximum capacity

Partnerships

• Optimize and effectively the company’s existing partners through joint promotions and events
• Source local partners for hotel activities
• Identify potential partners to ASO for wider regional activities

Digital Marketing

• Identify and implement solutions in order to drive revenue through online channels and direct purchases influenced by online messaging for the hotel.
• Review SEO and SEM, META Search engine programs, and Display programs in coordination with ASO
• Review hotel online strategies and assist with online campaigns to ensure the correct target market and high ROI.
• Developing online strategies and implementation of online activities for the hotel based on joint property plans and in lieu of Commercial Focus Group or Smart Funding activities.
• Ensure correct content and tools are applied to brand web
• Use RHG and industry analytics to measure the effectiveness of online initiatives and report to all GM, wider Commercial team, and ASO.

Social Media

• Manage the execution of the company’s social media strategy
• Online reputation management for the hotel based on social media and review sites monitoring
• Create and execute frequent promotions on multiple social media channels
• Compose engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, and Instagram for corporate, brand, and hotel accounts and LinkedIn for executive profiling for relevant stakeholders.
• Support of content and storytelling in general for blogs

Competencies and skills

• A mastery of communication skills including but not limited to content writing, writing blog posts, speech writing, press releases, editorial opinions, promotions, editing, and other verbal& written forms of communication.
• Social media page management skills for Twitter, Facebook, and Instagram.
• Ability to work with various content management systems,
• Market research skills and ability to work with clients in a wide variety of fields.
• Excellent time management skills.
• The ability to demonstrate creative thinking and find innovative solutions to problem-solving.

Qualification

• Bachelor’s Degree in Mass Communication or Business Administration majoring in Marketing
• 3+ experience in public relations, communication, and marketing.

DETAILS

Salary: Competitive salary

Schedule: Full Time

Experience: Minimum 3 years of experience

Location: 17 Lumley Beach Rd, Freetown, Sierra Leone

Expiry date: Thu, 07 Apr 2022