Job title

Sales & Marketing Manager

Reporting to

CMD Director

Location

Support Office-Freetown

No. direct reports

1

Please click link to Apply: SALES & MARKETING MANAGER

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Marie Stopes Sierra Leone

Marie Stopes International (MSI) is a global social business providing personalised, high quality, affordable contraception and safe abortion services to women and girls. MSI has over 13,000 team members working in 37 countries to deliver our mission: children by choice, not chance. Marie Stopes Sierra Leone (MSSL) is a founding member of the MSI Partnership, operating in Sierra Leone for 35 years and becoming the largest non-governmental provider of family planning (FP)and sexual & reproductive health (SRH) services in the country. MSSL delivers services in every district of Sierra Leone through its Outreach, Centres/Clinics, and Social Marketing channels.

The Function & Role

The MSSL Sales & Marketing team is responsible for creating a unified and seamless experience for clients to interact with the MSSL brand and services, blending all aspects of commercial sales and marketing including social marketing, service marketing, advertising, sales promotion, commercial sales, direct marketing, call centres, social media, and advocacy. The team ensures that all forms of commercial sales and marketing are carefully linked together across all service delivery and marketing channels.

The team ensures that MSSL is continually driving towards program sustainability and increased uptake and sales of FP and SRH services. MSSL uses social marketing to ensure that people have an option to buy high-quality, affordable contraceptive products in the private sector. The team contributes to furthering MSI’s mission: Children by Choice not Chance by bringing modern business approaches to MSSL’s commercial sales and marketing strategy to move the organisation towards surplus generation, financial sustainability, high productivity, and growth by bringing FP methods closer to the client.

The Sales & Marketing Manager is responsible for generating consumer demand for MSSL’s products and services and for ensuring that those services are as widely available as possible in his assigned territory within Sierra Leone and Liberia.

Key Responsibilities

Prospect and market MSSL products and services by training healthcare professionals such as Doctors, Pharmacists, Nurses / Midwives on the ways and manner that the MSSL products are to be used.

Pay regular visits and make calls to existing and prospective customers with a view to maintaining / establishing good relationships with them to improve sales / use of organisational products.

Respond to and follow up sales enquiries using appropriate methods.

Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.

Identify customer needs and proactively seek to address them.

Assist with developing and implementing efficient and effective customer service strategies.

Monitor and report on market and competitor activities and provide relevant reports and information on them.

Attend trainings to develop relevant knowledge, techniques, and skills to get better on the job.

Adhere to health and safety policies, and other requirements relating to care of equipment / machines in his / her care.

Development of strategic market planning analysis by identifying foreseeable threats, opportunities, competitors, product positioning, segmentation, for new life-style products business.

Preparation of detailed social marketing promotional and campaign materials for current and new products with contents and designs

Analysis and identification of key targets from a range of potential target groupings

Conduct consumer-centric activities with agreed target groups that result in them using MSSL lifestyle products

Reporting on impact of marketing activities in relation to projected targets for each year.

Conduct quick landscaping of competitors and products and core clients or users of the products.

Develop effective strategy to position MSSL new products leading to substantial market segments secured

Marketing plans reviewed and agreed to by the SMT

Monthly activity plans developed and shared

Lead in the development of marketing strategies for the MSSL new products brand promotions.

Conduct mentorship trainings for MSSL staffs related to the marketing of current and new MSSL products.

Provide leadership in the promotion and launch MSSL life-style products.

Carry-out any other duties as reasonably requested by the line manager and/or management.

MSSL HAS A ZERO TOLERANCE POLICY TO FRAUD AND BRIBERY.

Qualifications & experience
B. Pharm., Business Administration, or a related discipline degree (essential).

Four years’ relevant experience in the ethical pharmaceutical sales or marketing sector (essential).

Track record of achieving sales, financial and non-financial targets (essential).

Full driving licence and access to a vehicle (desirable).

Personal attributes
Results driven.

Motivated and energetic.

Strong commitment to the goals and vision of MSI and MSSL.

Strong supporter of the cause for contraception and a woman’s right to safe abortion. (Pro-choice.)

Passion for service excellence and improving quality.

Excellent interpersonal/communication skills.

The highest levels of integrity, and a strong ethical sense.

Self- managed, able to work alone, prioritise and work under pressure.

Planning, organisational, negotiation and selling skills.

Transaction processing, relationship management and problem-solving skills

Highly self-sufficient, entrepreneurial, innovative, inspirational, and persuasive.

Must be prepared to travel on short notice.

MSI Behaviours and Values

Team Member Behaviours
Work as One MSI

You contribute, use, and share accurate data and evidence to improve understanding, insight and decision-making across MSI, enabling us to maximise our ability to influence others.

You share relevant knowledge, expertise and resources to strengthen teamwork and prevent duplication of effort.

You actively work as part of a team, providing support and flexibility to colleagues, demonstrating fairness, understanding and respect for all people and cultures.

Show courage, authenticity and integrity

You hold yourself accountable for the decisions you make and the behaviours you demonstrate.

You are courageous in challenging others and taking appropriate managed risks.

Develop and grow

You seek feedback to enable greater self-awareness and provide the same to others in a way which inspires them to be even more effective.

You manage your career development including keeping your knowledge and skills up to date.

Deliver excellence, always

You strive to consistently meet and exceed expectations, putting clients at the centre of everything, and implement smarter, more efficient ways of performing your role.

You build and maintain effective long-term working relationships with all stakeholders and are a true MSI ambassador.

Leadership (For Leaders only)

You inspire individuals and teams, through situational leadership, providing clear direction.

You seek and provide opportunities which motivate team members, helping to develop skills and potential whilst strengthening our talent and succession pipeline.

You are aware of emerging developments in our sector, demonstrating strategic insight about our clients and business and encourage this in your team.

You articulate a vision of the future which inspires and excites others.

MSI Values
Mission driven: With unwavering commitment, we exist to empower women and men to have children by choice not chance.

Client centred: We are passionate about our clients and dedicate our efforts to delivering agreed objectives to the highest possible quality.

Accountable: We are accountable for our actions and take responsibility for everything we do to ensure long term sustainability and increased impact.

Courageous: We recruit and nurture talented, passionate, and brave people who have the courage to push boundaries, make tough decisions and challenge others in line with our mission.

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