Job Vacancy @ Orange SL – Customer Value Manager (Assistant Manager)
About the job
JOB PURPOSE
Create and manage CVM campaigns. Perform customer behaviour analysis and create, execute and monitor marketing campaigns for retention, churn and cross sell. Regularly track and manage churn process, understand trends and dynamics. Provide campaign reporting, analysis, and insights
THE WAY WE WORK
You are well organized, open-minded, passionate and the way you work energizes others. Committed to the timely delivery of tasks.
KEY ACCOUNTABILITIES
Activities:
· Grow the value of the in-life revenue and loyalty of the customer base
· Create and manage CVM campaigns
· Lead in the design, implementation and execution of all BTL campaigns via multiple channels to achieve revenue targets
· Lead and direct execution of all CVM initiatives and campaigns to ensure the highest level of profits from areas, products or team controlled are generated.
· Develop base management strategy and implementation of activities across all segments for customer revenue enhancement, base retention and churn control
· Monitor and ensure all campaigns developed by CVM Prepaid campaigns are reliably executed in systems and other customer touch points.
· Develop statistical models to identify micro segments, social networks, propensity to buy and propensity to churn
· Perform customer behaviour analysis and create, execute and monitor marketing campaigns for retention, churn and cross sell
· Regularly track and manage churn process, understand trends and dynamics
· Provide campaign reporting, analysis, and insights
· Monitor campaign performance on an ongoing basis and continuously optimize tactics to improve effectiveness in achieving targets
· Compile, maintain and deliver weekly, monthly CVM and CRM reports and presentations
· Perform in-depth campaign analysis to understand the effectiveness of campaigns as well as make strategic recommendations
· Assist to develop CRM and CVM strategy and leverage key insights and advanced analytics
· Create various ad-hoc reporting and analysis
Perform any other duties and responsibilities related to CVM as designated by the CMO.
SKILLS & KNOWLEDGE
-Minimum: Degree in Marketing, Communication, Management, Finances or Technical
-2 years of relevant marketing experience, preferably working with CRM systems, data environments, Data Mining and/or CVM/CRM areas.
Other requirements:
- Advanced MS Excel skills (Mandatory)
- Fluent written and spoken Greek and English
- Strong analytical skills
- Very good multitasking and organizational skills
- Able to handle a heavy workload under pressure with competing priorities
- Business awareness
- Good knowledge of telecommunications products and services
- IC telecommunications Fluent regulatory and economic environment
- Knowledge of computers, Proficiency in Word, Excel & PowerPoint & any other RDC processing software
- Very good ability to analyze and synthesize
- Very good morals , availability and confidentiality
NB: Only apply if you have the required skills and qualifications listed above.
Deadline: April 4th, 2022
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