🇸🇱 Job Vacancy @ MiKashBoks – Sales Director

Sierra Leone Sales Director 

Location: Freetown – MikashBoks Head Office

Type of employment: Permanent, full-time

Overview 

MiKashBoks is seeking to hire an experienced individual to help drive strategic business development and management of our growing sales team:

• Developing partnerships and business/funding opportunities with commercial partners, corporations, and organizations such as government agencies and NGOs
• Oversee the build-out of our super referrer network
• Building and managing a local sales team, incorporating telesales and field sales

This role is for persons with a strong track record of sales and sales management, particularly in the financial sector. Demonstrated experience building out and managing large and effective sales teams is a plus.

About MiKashBoks 

Founded in 2021, MiKashBoks is a fintech business that seeks to transform the financial experience of the last billion. Our award-winning app provides ‘banking as a service’ for the informal sector – both individuals and groups – so that people at the bottom of the financial pyramid can build a financial footprint and get access to financial services.

MiKashBoks has a growing base of customers in Sierra Leone. In particular, we are growing the business by selling through established agent networks (eg mobile money agents) and we need to build a sales team that can onboard and train agents effectively as ‘super referrers’ for MiKashBoks.

About the role :

The role will encompass, but not be limited to the following:

Sales team management

• Hire and train a sales team – both internal telesales and external sales people – that can onboard and train a network of agents to become MikashBoks agents
• Establish key performance indicators (KPIs) to measure the effectiveness of direct sales and activation efforts (e.g., number of new users acquired, user engagement metrics, agent performance).
• Develop reports that can be used to track the progress and effectiveness of the sales team and to report back to management
• Ongoing management of the sales team
• Sales Territory Management & Market Optimization
• Manage sales budgets and forecasts

Strategic partnership development: 

• Establish and develop relationships with potential partner organizations – banks, microfinance institutions, fintech, mobile network operators
• Establish and develop relationships to raise profile of MiKashBoks with key potential funders and influencers such as donor agencies, NGOs, government ministries
• Look for partnership and grant funding opportunities and develop proposals
• Relay information back into the organisation for prioritization and implementation

Direct-to-Consumer Sales 

• Develop and execute a strategy for direct sales to individuals, leveraging both online and offline channels.
• Identify key locations and events where target demographics congregate (e.g. markets, community centers, workplaces).
• Conduct product demonstrations, educational workshops, and sign-up drives to onboard new users directly.

Community Activation and Agent Network Building: 

• Lead enrollment and management of partner agents as MiKashBoks Super Referrers
• Identify and recruit influential community members to act as MiKashBoks ambassadors and agents.
• Organize community events and activations to promote MiKashBoks and educate potential users about its benefits.
• Provide training and support to agents on product knowledge, sales techniques, and customer service.
• Develop a tiered incentive structure for agents based on performance and user acquisition.

Corporate Onboarding and Employee Engagement 

• Target corporations and businesses for bulk onboarding of employees as MiKashBoks users.
•  Develop and deliver engaging presentations and workshops for corporate clients, highlighting the benefits of MiKashBoks for employee financial wellness.
• Work with HR departments to integrate MiKashBoks into employee benefits packages or corporate social responsibility initiatives.
• Implement employee incentive programs and competitions to drive MiKashBoks usage within corporate environments.

About you:

Successful candidates will have a demonstrated track record in sales and sales management in Sierra Leone, preferably in finance and / or technology. International experience is also a benefit.

Competencies demonstrated should include: 

• Communication skills: able to distil complex information into clear, simple communications.
• Action-oriented: creates solutions and sticks to tasks, ensures quality
•  Customer Focus: dedicated to meeting the expectations and requirements of customers
•  Integrity and trust: operates to highest ethical standards
• Negotiation skills: able to build and defend positions, influence others
•  Team builder: hires effectively, trains well and establishes a culture of collaboration and accountability

The role will report to our global CEO.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Interested applicants are requested to contact [email protected] and enclose:

1. A current CV

2. A covering letter detailing how would tackle the role in particular how would you go about growing an agent sales network.