🇸🇱 Job Vacancy @ Metro – Brand & Marketing Communications Lead

ROLE AND RESPONSIBILITIES

The Reporting to the Head of Commercial, the Brand & Marketing Communications Lead, will  be responsible for developing and executing strategic communication initiatives to enhance  the company’s brand visibility, engage stakeholders, and drive business growth. You will work  closely with cross-functional teams to ensure alignment of messaging and positioning with  the company’s objectives.

● Develop and execute comprehensive PR, marketing, and communications strategies  aligned with company objectives and target audience demographics

● Craft compelling messaging, press releases, and marketing materials to effectively  communicate our value proposition and achievements to various stakeholders  including customers, partners, investors, and media.

● Lead media relations efforts, building and nurturing relationships with journalists, bloggers, and  influencers to secure positive coverage and generate publicity for Metro Cable SL Ltd.

● Manage the creation and distribution of content across multiple channels including website, social  media, email campaigns, and print materials to engage and educate target audiences.

● Coordinate and oversee the organization of promotional events, conferences, and trade shows to  showcase Metro Cable’s products and services.

● Collaborate cross-functionally with internal teams such as Sales, Product Development, and Technical  to ensure alignment of marketing and communication efforts with business goals.

● Monitor and analyze market trends, competitor activities, and customer feedback to identify  opportunities for improvement and innovation in our marketing and communication strategies.

● Manage budget allocation for marketing and communications activities, ensuring efficient use of  resources and measurable ROI.

● Stay updated on industry best practices and emerging trends in PR, marketing, and  communications to continuously enhance Metro Cable’s brand presence and  reputation.

QUALIFICATIONS & EXPERIENCE :

● Proven track record of at least 5 years in a similar role, preferably within the  telecommunications, technology, or infrastructure industry.

● Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly  and concisely.

● Strong media relations experience, with a demonstrated ability to secure positive press coverage and  manage crisis communications effectively.

● Proficiency in digital marketing tools and platforms, including social media management, email  marketing, and analytics.

● Creative thinker with a strategic mindset and a keen eye for detail.

● Excellent organizational and project management skills, with the ability to multitask and prioritize in a  fast-paced environment.

● Team player with strong interpersonal skills and the ability to collaborate effectively with cross functional teams.

● Flexible attitude and willingness to adapt to changing priorities and deadlines. understanding of financial regulations and compliance requirements.

● Excellent analytical and problem-solving skills.

● Detail-oriented with a high level of accuracy in financial data management.

EDUCATION 

● Bachelor’s degree in Marketing, Communications, Public Relations, or related field.  MBA or relevant certifications are a plus.

ADDITIONAL SKILLS & SKILLS 

● Problem Solving: Approaches problems in a rational manner using sound strategies  that ensures comprehensive understanding and effective resolution; leverages data driven-insight approach

● Strategic Planning & Implementation: Supports the development of strategic plans  that reflects Metro Cable business strategy to advance market share/penetration and  achieve profitable growth

● Leadership and project management: Able to contribute effectively to a complex  environment and deliver results; Able to influence without direct authority; Able to  balance between competing priorities and be flexible and creative.

● Team building: Able to work well in a highly matrixed organization.

● Communication: Able to communicate effectively across multiple levels in Metro  Cable.

● Organization and time-management skills

● Multitasking skills

● Excellent team working skills

● Ability to meet deadlines under pressure

● Ability to manage personnel

Kindly send all applications to [email protected] The closing date for all applications is on  8th March 2024.